YourMembership-led Community Brands acquires Abila and Aptify

This is a developing story and will be updated.

UPDATE APRIL 7 12:03pm

The following press release was sent out by the YourMembership staff:

We are thrilled to announce important news to the association industry. Every so often, there’s an opportunity to bring together organizations where the combination of the products, people and customers can yield opportunity and results on a scale unimaginable. Such an opportunity has arrived.

Today, Abila and Aptify have joined forces with YourMembership to form a powerful and unified family of technology-leading brands to better serve associations, nonprofits and government entities, as well as the communities they serve. Together, we will operate under the name of Community Brands, building a connected eco-system of software and services. We are creating one of the world’s largest technology and services groups dedicated to helping member- and donor-centric organizations.

For more information, please read the entire press release below. Please contact Michael Piotrowski in regard to any questions or to set up an interview with JP Guilbault, President of Community Brands.

Contact:
Michael Piotrowski
mpiotrowski@yourmembership.com
727.497.5975 (office)
727.492.5988 (mobile)
*** PRESS RELEASE ***
Community Brands Is Born from the Combination of Three Association and Nonprofit Tech Leaders
Abila and Aptify join forces with YourMembership to create a powerfully connected family of brands to deliver more value and innovation to associations, nonprofits and government entities.

ST. PETERSBURG, Fla.—April 7, 2017—YourMembership (YM) today announced Abila and Aptify are joining forces with YourMembership to create a powerful and unified family of brands and a connected eco-system of software and services to better serve associations, nonprofits and government entities. These three market-leading technology companies are combining to form Community Brands, becoming one of the world’s largest technology and services groups offering a suite of solutions designed for cause-oriented organizations. JP Guilbault, president and CEO of YourMembership, has been named president of Community Brands, and will also lead Abila and Aptify as part of Community Brands.

“Building on the success of these industry-leading brands, we will accelerate development and innovation of our solutions,” Guilbault said. “We anticipate great advancements as our combined talent and use of best practices will strengthen each brands ability to focus on the specialized needs of their target customers, while bringing new offerings to market faster to solve a vast array of unmet needs.”

Community Brands is committed to delivering the most intuitive, easy-to-use technology solutions at the best value for the markets served. This family of brands is a strong step forward in assembling a group of technology innovators to support those organizations whose mission it is to advance important causes around the world.

“With the knowledge that technology and business models are evolving, organizations need applications that are flexible and seamlessly connect to create even more value in attracting and retaining members, donors and organizational talent,” Guilbault added.

“These companies represent the world’s strongest combination of nonprofit management solutions, bringing together a unique set of capabilities to meet this market’s needs. The creation of Community Brands is an important step to drive continued innovation and growth within the association and nonprofit sectors,” commented Deven Parekh, managing director of Insight Venture Partners, a leading global private equity firm focused on the software industry and the primary investor in Community Brands.

About Community Brands
Community Brands is the market-leader of technology and revenue solutions for more than 13,000 associations and nonprofit organizations. Its connected eco-system of software and services are transforming the value organizations recognize from their technology investments. For more information, visit CommunityBrands.com.

About YourMembership
YourMembership, established in 1998, empowers associations and constituent-based organizations worldwide to deliver more value to their users through association management and learning technology, as well as innovative non-dues revenue programs, including certification and online education, career centers and programmatic advertising. YourMembership’s cloud-based association management and learning platform enables associations to effectively brand their organization, engage their audience, and streamline their administrative processes. YourMembership provides the most comprehensive suite of technology and revenue solutions to more than 5,000 customers in 32 countries. For more information, visit YourMembership. To learn more now, call +1 727.827.0046. To get the latest industry updates, read The YM Blog. Get social with YM on Facebook, Twitter and LinkedIn.

About Abila
Abila is the leading provider of software and services to associations and nonprofit organizations to help them improve decision making, execute with greater precision, increase engagement, and generate more revenue. With Abila solutions, association and nonprofit professionals can use data and personal insight to improve financial and strategic decision making, enhance member and donor engagement and value, operate more efficiently and effectively, and increase revenue to better activate their mission. Abila combines decades of industry insight with technology know how to serve nearly 8,000 clients across North America. For more information, please visit www.Abila.com. To subscribe to the Abila blog, visit Forward Together at http://go.yourmembership.com/e/134231/2017-04-07/2bdyzl/84575877.

About Aptify
Founded in 1993, Aptify pairs flexible membership management software with a complete suite of strategic and professional services, making it the go-to technology partner for member-based organizations. Aptify’s products and services are centered around providing expert solutions to enterprise-level, member-based organizations, giving them what they need—in whatever format they need it—to help them make better decisions. With offices in Tysons Corner, Va.; Chicago, Il.; New Orleans, La.; Sydney, Australia; Dublin, Ireland; and Pune, India, Aptify supports the missions of organizations worldwide. Aptify is a proud member of the Association Success family of companies.

About Insight Venture Partners
Insight Venture Partners is a leading global venture capital and private equity firm investing in high-growth software and internet-enabled companies that are driving transformative change in their industries. Founded in 1995, Insight has raised more than $13 billion and invested in more than 250 companies worldwide. Our mission is to find, fund and work successfully with visionary executives providing them with practical, hands-on growth expertise to foster long-term success. For more information on Insight and all of its investments, visit http://go.yourmembership.com/e/134231/2017-04-07/2bdyzq/84575877 or follow us on Twitter: @Insightpartners

UPDATE APRIL 6 9:59pm EDT:

The following message was sent to Abila clients from YourMembership CEO JP Guilbault today:

I’d like to share some exciting news. Abila is joining forces with YourMembership and Aptify to form Community Brands to help cause-oriented organizations achieve success faster, grow stronger, and reach your potential.

The first question you likely have is: “What does this mean for me and my organization?” I want to assure you we will protect your investment in your current product. Your day-to-day interaction with us will not change. Over time, you will see technology, service, and support improvements; and, through it all, our focus will be on providing you the best experience possible. Our primary goal is to make advancements and access to next-generation technology platforms less resource consuming, while increasing the speed by which you gain recognized and measurable value.

In the long run, we see this as a huge benefit to our customers and to the markets we serve. Our plan is to deliver the best solutions and build integration paths between solutions that make it easier for organizations to fulfill their missions and achieve their goals. Our family of brands will focus on meeting the unmet needs of associations, nonprofits, government entities, and other member-centric organizations by providing seamless interoperability and technological choice.

We believe organizations need platforms, technology, and standards that grow with them. We want to remove data silos and the costs associated with difficult integrations and customizations, while maintaining the ability to upgrade systems. We want to provide the flexibility to adjust to business models, as well as member and/or donor needs and expectations, which are evolving at breakneck speed. We believe together we can achieve these objectives faster. Our focus on member- and donor-centric organizations, as well as governmental entities, remains unchanged.

I will be attending the Abila user conference in Nashville next week. I look forward to meeting many of you there, where I can share more information and answer your questions. For those not attending the conference, we will be conducting listening tours to seek input from our customers and partners as we advance technology to better serve your organization.

I know this is a great deal of change, particularly in light of the recent announcement of Craig Charlton as the new CEO. Rest assured, your success remains our priority, which will not change. Craig will support us greatly through this transition.

We value you as a customer and thank you for your ongoing support. As president of Community Brands and CEO of all the companies within it, my line is always open. Please don’t hesitate to reach out.

UPDATE APRIL 6 9:15pm EDT: We’re hearing from multiple sources that a new company called Community Brands is the umbrella company that has taken over management for YourMembership, Abila, and Aptify.

Author: Ben Martin, CAE

Chief Engagement Officer at Online Community Results, and Founder of theNIRD.org.